DROP IT CAMPAIGN
As Creative Campaign & Content Executive at SHRINE, I led the campaign from concept to execution and promotion. The campaign mission was to launch SHRINE DROP IT, the world's first multi-use hair dye dropper. DROP IT is now stocked globally in retailers including Walmart, Boots, Superdrug, UO, ASOS and many more. I was responsible for concept development, project management, social media strategy, paid marketing, graphic design, packaging design, creative direction and art direction.