In response to my passion for print and my aspiration to progress into the editorial industry, I chose to partake in the live project with Stack Magazines, where we were given the opportunity to devise a brand new stand-alone niche publication and propose a way to fund it. Working in teams of three as the editorial and design team, we were responsible for every element, including all written and visual communication plus all promotional aspects.
Our idea stemmed once we had attended a talk with Seán-Degan Wood, Editor-in-Chief of Positive News, who defined the Third Wave of Print as "A new wave of magazine makers who believe in the message of their magazines and publishers who are concerned with the process of making magazines". This notion of creating with compassion for the cause and forming emotional bonds with our consumer base highly resonated with us and led us in the direction of creating a publication with an overriding theme in which each creator is passionately devoted to/could potentially promote positive social change.
The representation of rescue dogs was chosen after extensive analysis of the industry and as such, the realisation that no established publications were focusing on rescue dogs/the contemporary crisis of dog abandonment. To stray from the negative connotations attached to the disheartening topic, we chose to let the personality of dogs inspire our aesthetic, while simultaneously distancing Mutt from the minimal aesthetic of popular dog/animal focused magazines.
Our mission with Mutt Mag is to celebrate rescue dogs by awarding them the love they deserve, peeking through the keyholes of families and their happy hounds to offer an undocumented glimpse into their second chance at a forever home. We deemed Home as an appropriate topic to launch the first issue and establish the publication’s tone of voice and approach. Mutt Mag consists of meaningful content and heartfelt stories from individuals who have rescued their dogs and how they have welcomed their pet into its new home, evaluating the impact it has had on their life. Inspired by dogs themselves, we strive to embed a fun and enthusiastic approach to an otherwise disheartening topic, with love, care and dedication embedded into every turn of the page.
For Issue One, Mutt Mag focuses on the concept of ‘Home’ and has been lovingly created to evoke the feelings of belonging and excitement as experienced when welcoming your newest family member. Inside, Mutt Mag strives to represent rescue dogs from all walks of life. We chat to John Bond about his first solo exhibition ‘Best in Show’, Kristina Suvorova illustrates her interpretation of bringing your rescue dog home and Henry Garrett of Drawings of Dogs expresses the impact of his rescue dog Billie on his life and work.
Mutt Mag strives to inform that dog ownership doesn't come without its challenges, to better the future for rescue dogs and to encourage consumer motivations to play their part in the changing of perceptions, in turn, increasing the success rate of rescue dogs achieving their second chance at a forever home.
Mutt Mag was launched on May 24th 2017 at The Lacehouse in Nottingham. The team was responsible for the promotional aspects, the setting up, the arrangement of the launch and the pitching to industry experts. After enjoying every step of creating Mutt Mag, the team and I decided to continue on the Mutt Mag journey post university.
Mutt was shortlisted as Student Magazine of the Year by the 2017 Stack Magazines Awards.
You can pick up your copy from:
magCulture
270 St John St, Clerkenwell,
London EC1V 4PE
Fetch & Follow
13- 23 Westgate St,
London E8 3RL
Athenaeum Nieuwscentrum
Spui 14, 1012 RM
Amsterdam, Netherlands
Name
Alice Harrison
Location
Manchester
Title
Freelance Creative
Hello, I'm Alice, a Freelance Creative Director & Graphic Designer with experience leading creative campaigns and branding as the Senior Campaign and Branding Executive for a global cosmetics brand. Whether you're looking for exciting concepts for your next campaign, an individual to plan and direct your next photoshoot or someone to design your new branding/packaging, I have a broad range of creative skills and knowledge I'd love to apply to your project.
Experienced and skilled in the following fields: Art Direction, Creative Direction, Graphic Design, Packaging Design, Branding, Social Media Strategy, Illustration, Artworking. I'm passionate about delivering innovative ideas from concept to execution stage. I have the ability to offer creative consultancy and advise and assist where your business could improve creatively and aesthetically.
I'm an enthusiastic individual, excited to welcome new opportunities.
Achievements
Achieved a (BA) Hons High First Class Honours Degree in Fashion Communication & Promotion.
Winner of the NTU Art and Design Degree Show Competition 2017. An image from my creative direction project 'Paul Smith' was used to advertise the University's degree show, across bus stops, printed media and advertisements in Nottingham.
Mutt Magazine was requested to be stocked by magCulture and Fetch & Follow in London and Athenaeum Nieuwscentrum in Amsterdam.
Mutt Magazine was nominated as Student Magazine of the Year by Stack Magazines 2017.
Awarded Best Newcomer of the Year 2019 by Volkswagen Financial Services.
What can I offer?
Branding / Graphics
- Logo design
- Packaging design and illustrator assistance
- PDF design / visual reports / brand decks (printed and digital)
- Retail graphics (In-store and online)
- Brand identity - logo, typography, colour palette, visual aesthetics, website aesthetic, email identity
Creative Direction / Concepts
- Campaign concepts
- Campaign planning (concept to execution and promotion)
- Campaign graphics created
- Shoot planning
- Shoot directing or assistance
- Research, visual and culture research and idea generation
- Visual aesthetics and idea generation
Social Media / Video Editing
- Social graphics
- Paid ad graphics
- Video editing
- Social strategy/planning and execution for launches, promos etc
Email Marketing
- Proficient in Klaviyo to design, schedule and send customer focused emails
- Klaviyo to set up and design email flows
Personality
- I'm passionate about creating innovative and visually stimulating work that will excite and engage your target audience.
- I'm an enthusiastic, reliable and professional worker. Fast with replies and ready to deliver results.
Do you have another project in mind? I'd love to hear your thoughts! Please email me using the email below
alicekateharrison1996@gmail.com
